Co-operative Behaviour: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Authors:

A growing number of studies in both the field and the laboratory demonstrate that people are imperfect co-operators — they tend to co-operate only if others do so, and a…

  READ MORE   PIN TO MY IDEAS Idea #185

Social Influences on Decision-Making: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Authors:

In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends,…

  READ MORE   PIN TO MY IDEAS Idea #184

Celebrities in Advertising: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Authors:

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

  READ MORE   PIN TO MY IDEAS Idea #183